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YES to Simplifying the Holidays

Morra Aarons-Mele

Generally speaking there’s a lot of YAY when it comes to the holidays—time off, tasty treats, fun festivities. But it’s also a time that quickly gets jammed with more stuff. More stuff to buy, more stuff on the to-do list, more stuff to stress about.

One thing we love about our friends at New Dream is that in addition to their year-round commitment to helping people create a life focused on more of what matters, their Simplify the Holidays guide offers amazing resources designed to help people escape the shopping, spending, and frenzied preparations that have become synonymous with the winter holidays.

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New Dream’s Simplify the Holidays resources include a (beautifully designed!) 30-day plan to help you take immediate action, a printable coupon book for alternative gifting (we would like a million “I will make you dinner!” coupons, please), a catalog including hundreds of fun, low- or no- cost gift ideas, and lots of other inspiration and tips. New Dream is also the brains behind SoKind, an easy-to-use online registry that will encourage your family and friends to give gifts of time, handmade goods, charitable donations, or useful items that you actually need. So maybe that’s a new direction you’d like to head this winter!

We hope these resources are helpful to you as you plan your holidays. If you want to send New Dream a high five on social you can do so via Facebook, Twitter, Instagram, Pinterest, or YouTube.

Help Us Gift Milk!

Morra Aarons-Mele


Today is School Milk Day and we have been working with a wonderful influencer team to spread the word about the Heifer School Milk Feeding Program that launched in July 2017. In a nutshell, Heifer has been working on a full-circle “cow to classroom” program to connect milk from Heifer farmers to students in Tanzania. This summer, the first phase of the program onboarded 1,742 pupils  to receive fresh milk every day this school year; the ultimate goal is to reach 9,000 pupils. So fantastic, right?

Will you help us reach that goal? Here are 2 easy ways to help!

  1. Make a donation. A gift of any size is wonderful and just $75 can provide one student with fresh milk for a school year (that's just 40 cents a day).

  2. Amplify the posts of our influencer team! Women Online is so proud to be committing to this program and will donate $1 (up to $2,000) for every retweet or Facebook share of these posts!

Aliah Davis

Amanda Magee

AnnMarie John

Bren Herrera

Carissa Godbott

Christine Koh

Cristie Ritz-King

Darcy Zalewski

Eileen Carter-Campos

Elizabeth Atalay

Jessica Turner

Kristin Novotny

Larisha Campbell

Laura O'Neill

Leah Campbell

Lori Popkewitz Alper

Nicole Etolen

Paula Kiger

Stephanie Huston

Tandra Wilkerson

Tiffany Merritt

Wendi Aarons

Whitney Cornelison

Communicating About Sex From a Dad's Perspective

Morra Aarons-Mele

Our client AMAZE recently asked a group of men to share stories about communication and sex from a dad's perspective, and we're so happy they did. Check out these fantastic posts from some dads who are breathing a sigh of relief that AMAZE was there to help.

  • As a dad-squared family, with a son and daughter, having a resource [like AMAZE] readily available to help with these discussions and other topics is essential. -Joël Lëoj  
  • "Talking to kids about the wide world of sexuality, weird as it may seem at the time, is important. It normalizes normal things and provides the information that will become the cornerstone of later decisions." YES. Thanks to Whit Honea for sharing these thoughts.
  • 3 key ways to help the transgender community generally + 6 organizations to support, via our friend Brent at @DesignerDaddy.
  • Yes to being proactive not reactive when it comes to sex ed/health conversations with kids! Thanks to Joël Lëoj for sharing his thoughts about AMAZE via this live broadcast.    
  • Dad of 4 Jason Greene (of @OneGoodDad) reframes the "running the bases" sex analogy to how to think of each of the bases as by-age landmarks for talking to kids about sex. Thanks, Jason!  
  • Thom Hofman of Daddy, Medium-Well says, "What I want to convey, when it’s time, when they’re ready, is that great sex begins with self-knowledge. It’s about trust. It’s about intimacy — physical, sure, but more importantly, emotional intimacy. I want them to know that, and I want to be able to leave no doubt that we are here to help them understand anything they might need help understanding.
  • This is where will be of tremendous assistance in the next few years." - Carter Gaddis    
  • "I’m in no rush for my daughters to become sexually active. But burying my head in the cushions of our couch is not going to stop them from falling in love and acting on the emotions that will someday be stirred inside them both. The same is true in reverse: having an open dialogue about sex, love, relationships, and the symmetry of those things, will not push them to become sexually active ahead of schedule." Thanks to Jeff Bogle of City Dads Group for sharing his story!    
  • "Amaze continues to surprise me, and I love how the videos and resources are made in a non-threatening way that will really encourage kids to explore, laugh, learn and have fun while doing it." HOORAY! We're so glad that the videos are proving helpful with your daughters Dad of Divas!    
  • It's not everyday that a presidential library serves as a catalyst for a sex ed conversation. High fives to Michael Moebes of Dadcation for embracing the teachable moments!  
  • "My sons can flip through [AMAZE] videos at their own pace, I can watch them on my own as well, and we can meet in the middle to talk deeper about any issues that come up." -Buzz Bishop of DadCAMP. YES! And did you know that you can set up custom playlists for your kids at AMAZE. Check it out here.  

Parents Talk Relationships

Morra Aarons-Mele

Following the awesomeness of our AMAZE babies and birth control blog series, we were thrilled to coordinate a group of writers to share about how they talk to their kids about healthy and unhealthy relationships. Read on to learn...

  • Why Amanda Magee isn’t letting awkwardness be an excuse for giving up on the essential conversations about sex ed and relationships
  • How Lisa Collins is handling sex ed with her 11-year-old son
  • Why Tandra Wilkerson equates AMAZE to taco Tuesday
  • How Jessica Ashley is wading into the toughest of conversations with her tween son
  • How Leah Campbell is using AMAZE to aid her communication journey with her daughter
  • 5 great tips for talking about healthy relationships with tweens and teens, via Leticia Barr
  • How Cristie Ritz-King leverages teachable moments to talk about the tough stuff

And here are a couple of great videos you should check out!

Parents Talk Babies & Birth Control

Morra Aarons-Mele

Last week we shared a series of stories from parent bloggers about educating kids about babies and birth control on the Facebook page of our client AMAZE. Take a look!

Hooray For #AMAZEPride!

Morra Aarons-Mele

We love the work our client does to help families make sex ed conversations #MoreInfoLessWeird. And this month, there’s been so much great activity in honor of Pride Month. AMAZE kicked off the month hosting Gender Identity Day on June 3 (check out this great tips recap from the Twitter chat!), and this week we coordinated an amazing group of LGBTQ bloggers to share stories:

And AMAZE also launched this great video:

Volunteering is Rewarding (Enter to Win $200 Amazon Gift Card)

Morra Aarons-Mele

Do you volunteer? Even if the answer is no, you can still enter to win a $200 Amazon gift card!

Reward Volunteers is a program run by our client Cabot Creamery Co-operative that gives back to people who give their time and energy volunteering.  We are working with them to choose people for a focus group and bring in valuable information about volunteerism.

If you'd like to participate, please fill out this three minute survey to give us your feedback on volunteerism. Your answers will help expand the Rewards Volunteers project, which, in turn, will put more good into the world.  To sweeten the deal, you’ll be entered to win a $200 Amazon gift card as a thank you for your time.

So what are you waiting for?  Take the survey and tell us why you give back in your community.  

Mom 2.0 2017

Morra Aarons-Mele

We're just getting back into the swing of things after a whirlwind time at the Mom 2.0 Summit last week. We were there on behalf of our clients GSK, for a session on meningococcal meningitis, and the CDC Injury Center representing their work creating safe, nurturing environments for kids. We were so honored to be a part of their teams at this event.

AND, we are THRILLED to share that our very own Christine Koh, along with Asha Dornfest, won Best Podcast of the Year for the Edit Your Life show.  Woo hoo!

 h/t to Mom 2.0 for the photo

h/t to Mom 2.0 for the photo

Protecting Physical Education in Our Schools

Morra Aarons-Mele

The American Heart Association’s Voices for Healthy Kids initiative aims to foster a national conversation about the need to ensure quality physical education as a part of every child’s education.

Over the last few months, we worked with a group of bloggers to spread the word about the need for expanded PE and to push for changes in the states and communities where change is most needed and where clear opportunities exist.

Behind Every Great Woman is Another One

Morra Aarons-Mele

Despite representing half the population, women are disproportionately affected by hunger and poverty and their underlying causes. If women had the same access to resources as men, the number of hungry people in the world could be reduced by up to 17%.

In addition to their well known animal gifting program, Heifer International also does critical, impactful work to support and empower these women. By equipping and empowering marginalized women with resources and training, Heifer International is ensuring women have the means to live sustainable livelihoods and are reaching leadership positions at every level.

This spring, we worked with Heifer to focus on igniting a global community of women and prove that when women come together and support one another, we all rise. We asked “Who stood beside and behind you?” and here were the responses:

We’re Nominated for Iris Awards!

Morra Aarons-Mele

 Photo courtesy of

We are so excited to announce that Women Online is nominated for 3 Iris Awards at the upcoming Mom 2.0 Summit. We‘re being recognized in the categories of Philanthropic Work of the Year (for our work with Muscular Dystrophy Association) and Best Sponsored Content (for our work with Muscular Dystrophy Association and Heifer International)! We are so grateful to The Mission List for their work on these campaigns. 

AND, our incredible Christine Koh (along with Asha Dornfest) is nominated for Best Podcast for Edit Your Life.

Meet Joyce Wong Kup, Parent Advisor to the National Commission on Social, Emotional, and Academic Development

Morra Aarons-Mele

For the past several months, Women Online has been working with the The Aspen Institute to convene a Parent Advisory Panel that is responsible for advising the National Commission on Social, Emotional, and Academic Development (SEAD). Together, they are trying to re-envision what constitutes success in our schools by supporting the "whole child" - not just focusing on academic success but social emotional development as well.

Joyce Wong Kup, a parent advisor and mom of 2, recently spoke to The Aspen Institute about what supporting the “whole child" means to her and her children

Do you see examples of your child's school supporting social emotional awareness and development? We'd love to hear about it. Drop a comment below and let us know.’s #MoreInfoLessWeird: Because Hello, Everyone Goes Through Puberty!

Morra Aarons-Mele

OK, so seriously, what is the deal with all the awkwardness around talking to kids about puberty and sex ed? We chalk it up to a lack of communicative experience (because many of our parents avoided this topic like the plague) and also just not always knowing what to say.

And this is why we’re thrilled to be working with AMAZE. AMAZE is a non-profit collaboration between experts in the field of sex ed -- Advocates for Youth, Answer, and Youth Tech Health -- to create engaging, age-appropriate sex ed videos for 10-14 year olds. And we love that the cover not just the biological mechanics of puberty, but also the more complex stuff like gender identity, relationships, and bullying. AMAZE wants to help empower parents to be the primary sexuality educators of their kids and they want the experience to be all about #MoreInfoLessWeird!

To kick off the launch of AMAZE and #MoreInfoLessWeird we engaged a team of influencers to share about AMAZE in the context of their puberty/sex ed conversations (or lack thereof!) with their kids. 

We’re also in the middle of a series of fantastic educational Twitter chats with MomsRising about how to reduce the awkward around puberty/sex-related conversations with your kids. For the latest AMAZE videos, news, and great curated content related to sex ed, join us at the AMAZE Facebook page.

Giving Parents a Voice on Social, Emotional, and Academic Development (SEAD)

Morra Aarons-Mele

The Aspen Institute recently launched an exciting new initiative to explore how schools can fully integrate social, emotional, and academic development to support the whole student. The ultimate goal is to prepare our children for success by complementing academics with the skills they need to thrive in school and beyond, such as communication, teamwork, problem-solving, critical thinking, and managing emotions. 


Parent perspectives are essential to this effort and we are thrilled to be convening a diverse team of parent leaders from across the US to contribute their unique insights. To stay up to date on the AspenSEAD program, sign up for the monthly newsletter and follow @AspenSEAD on Twitter.’s Consent Week

Morra Aarons-Mele

One of's key goals is to help ensure that young people have the information they need about sex and relationships. And understanding the importance of consent is as critical as it gets! Last week they kicked off the first-ever Consent Week on Twitter, featuring an Expert Q&A with Dan Rice, Director of Training at Answer, and a Twitter Town Hall with Ashley Fowler, Staff Writer at Sex, Etc. Check out @amazeorg’s hashtag #IHeartConsent to catch up on the conversation, and check out these Consent Week features via Hello Giggles and Bustle! And for more from AMAZE, follow along at the AMAZE Facebook page!

Where Do Babies Come From?

Morra Aarons-Mele

Ah, the question that so many parents dread. Have no fear! Our fantastic clients AMAZE come to the rescue with this easy to understand yet informative video that takes the awkward out of this tough conversation.

Women's Marches- Your Images

Morra Aarons-Mele

On Saturday, an estimated 2.9 million men, women and children flooded our nation’s cities, streets and small towns in solidarity. While they were there for many different reasons, fighting for many different causes, they were all there together, using one common voice to make it known that they, that we, will not stand for discrimination. 

Here are some amazing examples of people in the Mission List community coming together:

 Portland, OR Photo Credit: Judith A. Ross,

Portland, OR
Photo Credit: Judith A. Ross,

 Chicago, IL Photo Credit: Jessica Ashley,

Chicago, IL
Photo Credit: Jessica Ashley,

 Boston, MA Photo Credit: Christine Koh,  

Boston, MA
Photo Credit: Christine Koh, 

There are two things we must consider as we glow from the marches and also think about what’s next:

First, we must keep in mind the poignant question Devon Maloney asked in Good.

“When decades of social and political history have shown that large-scale resistance often results in the sacrifices of minority causes, often in the name of the greater (mostly whiter, straighter, more cisgendered) good, what does “solidarity” mean?”

These thoughts from Vanessa Toro encapsulate well the need for white women to use their privilege to support Black lives.

And if you have a moment, read this thoughtful post on the intersection of the women’s marches, racism, and the movement. (h/t to Karen Walrond for the link)

Second: We had a great day Saturday. But Donald Trump is still president. What do we do next?

Here are two great ideas:

  1. The organizers of women’s march are kicking off effective actions for the first 100 days of the Trump Administration.
  2. Support Swing Left and help take back the House (h/t Liz Gumbinner