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Women Online Used its Massive List of Influencers to make #GivingTuesday a Huge Success

Morra Aarons-Mele

How did #GivingTuesday go from good idea to hundreds of millions of dollars raised for good? Susan McPherson offers a view from “inside the room,” and Morra offers her thoughts.

According to Morra Aarons-Mele, founder of WomenOnline and one of #GivingTuesday's original communications and digital advisors, “The incredible thing about #GivingTuesday is that it's the most wonderfully flexible concept: Whether you’re the nation’s largest nonprofit or a local food pantry, whether you’re a 60 year old billionaire or a six year old, #GivingTuesday offers a chance to energize supporters and get your story out there."