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Clients & Campaigns

Campaigns


Our work has contributed to the PRSA's Silver Anvil Award for Best Branding campaign, the Webby for Best Family/Parenting site, and the HALO Award for Best Cause Marketing Campaign. Here are some select examples:
 

HEIFER INTERNATIONAL

Women Online engaged a large team of influencers to support Heifer International for #GivingTuesday. In addition to a traditional blog program through which influencers shared long-form personal stories about how Heifer International's animal gifting program offers a tangible way to teach kids about giving and global community, Women Online also produced and sent goats on sticks to a large team of influencers who shared their #GoatSquadGoals (and sometimes goat-o-bombs!) on #GivingTuesday. 

MUSCULAR DYSTROPHY ASSOCIATION

Women Online engaged hundred of influencers to learn about and amplify the Muscular Dystrophy Association's Live Unlimited campaign. Influencers shared their Live Unlimited moments and goals online, inspired by MDA's limited edition Live Unlimited bracelet. Women Online also coordinated the first-ever group of influencers to visit MDA Summer Camps in the Chicago and Atlanta areas. Through these experiential trips, influencers shadowed and developed relationships with counselors and campers. Several influencers noted that visiting MDA Summer Camp was the best thing they did all summer.

HE NAMED ME MALALA

Women Online engaged hundreds of influencers around the film and Malala’s work for girls’ education. We engaged hundreds of influencers who attended pre-release screenings to spread the word about the film and the Malala Fund’s incredible work to ensure every girl has access to 12 years of free, safe, quality education. We worked to build strong relationships between Fox Searchlight, the Malala Fund, and the influencers through a summer of action online, sharing about the film and other related events, like International Day of the Girl, as well as through a private conference call with Malala herself.

American Cancer Society

Women Online worked with the American Cancer Society to build and enhance an online influencer strategy. Efforts included spearheading the first ever Blogger Advisory Council for ACS, creation of interactive online health symposiums, development of blogger programs creatively intersecting ACS’s work with design, food, and health bloggers, and implementation of on the ground activations at conferences. Former Senior Director of Strategic Communications Planning Jesica D’Avanza says of Women Online’s work: “Women Online consistently delivers high quality results and meaningful relationships in the digital space to enhance our brand. With deep connections, the strategic know-how to create strong plans and a thoughtful and personal approach to client service, the Women Online team consistently exceeds expectations.”

 

Obama for America

Women Online was the first digital firm ever hired by a presidential campaign to mobilize parent bloggers online. During President Obama’s 2012 re-election campaign, Women Online developed, mobilized, and curated content for a network of 150+ of highly influential women in target swing states on behalf of Obama for America. Our comprehensive, multi-platform digital campaign, #blogforObama, organized influencers around a “social media sprint” to Election Day.

Blogust

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Women Online has collaborated repeatedly with the team at the United Nations Foundation and some of our favorite colleagues to engage with the web’s most influential parent bloggers in a blog relay to raise money and awareness of the need for global vaccines. In 2012, each day, one blogger published about his or her children and the need for vaccines globally. Each comment left on that day’s post resulted in the donation of $25 to Shot@Life, enough money to vaccinate one child for life. The campaign was called “one of the most successful campaigns for social good I’ve ever seen” by Bloganthropy.org and resulted in the unlocking of $200,000 for life-saving vaccines.The 2013 campaign finished with over 36,000 comments, or 36,000 vaccines given to children who need them!


 

AARP

Women Online piloted the first blogger engagement program for Life Reimagined, an offshoot of AARP. Women Online engaged a group of influential bloggers, ranging in age from 40-64 and from all walks of life, with a particularly strong foothold in the exploding boomer blogging community. We developed a digital campaign around the personal narratives of influencers as they used the Life Reimagined program to explore their vision for the future.  We also piloted a virtual summer book club on Facebook.

Clients


American Cancer Society

2020 Women on Boards

AARP

Ad Council

AMAZE.org

American Heart Association

Aspen Institute

Bill and Melinda Gates Foundation

Care.com

Centers for Disease Control

Children's Miracle Network Hospitals

Clean Air Moms Action

Common Sense Media

Danone

Families and Work Institute/SHRM

Forte Foundation

Foundation for Advancing Alcohol Responsibility

#GivingTuesday

Heifer International

Hillary Clinton for President '16

Malala Fund

Muscular Dystrophy Association

National Center for Learning Disabilities

National Education Association

NatGeo

Obama for America

Oxfam America

Share Our Strength

The Alfred P Sloan Foundation

UN Foundation

United Nations

UNWomen

Womanity Foundation

World Food Program USA