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Your flu questions -- answered

Morra Aarons-Mele

If you didn’t catch Christine Koh's flu Facebook Live with Dr. Len Friedland, please go WATCH IT NOW. Dr. Friedland shares critical information to help you protect your family through the remainder of the flu season.

Also, if you missed Christine’s interview with Dr. Friedland and Families Fighting Flu
spokesperson Jennifer Miller (the mom who shared a harrowing story about the year the flu vaccine fell off her radar amidst holiday preparations) we also recommend watching that – the broadcast includes so much helpful information.

Are you freaking out about the flu?

Morra Aarons-Mele

Yeah, we are too. As parents, it’s been so scary to see what is happening this flu season and we
know that people are looking for answers. Join us for a Facebook Live tomorrow (Thursday, February 15) at 12:30pm ET over at the Boston Mamas Facebook page. Christine Koh is welcoming back Dr. Len Friedland (pediatrician; VP and director of Scientific Affairs and Public Health, GSK Vaccines) to talk about how to help protect your family through the remainder of the flu season. Bring your questions!

 Photo by  Kelly Sikkema  on  Unsplash

Photo by Kelly Sikkema on Unsplash

Mission Listers Taking Action For Kids

Morra Aarons-Mele

We rely on our government to ensure so much is safe: The food we eat. The air we breathe. The toys our children play with—and so much more. But right now, two pieces of legislation are moving through Congress that will gut the crucial federal safety protections we rely on to ensure that what surrounds us isn't putting us in danger or making us sick.

Together with Clean Air Moms Action, members of The Mission List took to their keyboards to encourage members of their community to #TakeActionForKids.

Get Vaccinated to Help Prevent Whooping Cough

Morra Aarons-Mele

According to the Centers for Disease Control and Prevention (CDC), whooping cough (also called pertussis) is a serious respiratory infection that spreads easily from person to person. The infection causes coughing spells so severe that it can be hard to breathe, eat, or sleep. Whooping
cough can lead to cracked ribs, pneumonia, hospitalization, or even death and can affect individuals of all ages. Babies less than a year old are at greatest risk.

Cases of whooping cough have been increasing in the United States. Four out of five babies with whooping cough catch it at home from loved ones. Nearly half of all infants with whooping cough are hospitalized and some may die.

This year, the National Foundation for Infectious Diseases (NFID), in collaboration with Sanofi Pasteur, is running a public service campaign Get Vaccinated to Help Prevent Whooping Cough to raise awareness of the risk of whooping cough and to urge individuals – particularly those who are in close contact with infants – to get immunized with the whooping cough (also known as the Tdap) vaccine.

Vaccination is the best way to help prevent the spread of whooping
cough. We'd love for you to share this public service announcement (:30 in English and in Spanish) with your followers and encourage them to talk to a healthcare professional about Tdap

Hooray For #LlamaLove!

Morra Aarons-Mele

Wow, was #GivingTuesday just last week? It already feels like a long time ago, yet we're still feeling the warm fuzzies from #LlamaLove! There were so many amazing photos shared but here are a handful to enjoy!

We're Parents got a llama dance party going:

Llamas need holiday flare too (thanks Thriller Mom!)

Leticia Barr's llama crashed her family photo:

A post shared by Leticia Barr (@techsavvymama) on

Amanda Magee's cat approves of #LlamaLove:

A post shared by Amanda (@amandamagee) on

Lois Alter Mark is a longtime champion of Heifer:

Peek-a-llama is apparently a thing (thanks, The Mom Hour!):

A post shared by The Mom Hour (@themomhour) on

Blanket scarves pair beautifully with llamas (thanks Hannah!):

Chel Bell Guild met her llama under the mistletoe!

A post shared by Chel (@chelbellguild) on

Love. Joy. Llama. (thanks Little Mama Jama!)

Who Thought a Flu Live Stream Would be a Must-Watch?

Morra Aarons-Mele

Wow. If you did not catch Christine Koh's flu season Facebook Live with Dr. Len Friedland and Jennifer Miller this week, GO WATCH IT NOW. Dr. Friedland drops incredibly informative facts related to the flu vaccine (including a response to people who say, "Eh, it wasn't effective last year. I'll just roll the dice.") and Jennifer Miller shares a harrowing story about the year the flu vaccine fell off her radar amidst holiday preparations. Trust us, watch this broadcast, get yourself and your kids vaccinated, and perhaps -- if you'd like to go Christine's cheerfully bossy route -- take a loved one to a flu clinic soon!

Something new and AMAZE-ing: Having The Talks

Morra Aarons-Mele

As many of you likely know, we have been working with the awesome sex ed nonprofit AMAZE since it’s Fall 2016 launch. We love that they’re passionate about creating educational videos to spark conversations between kids and parents, with the ultimate goal of empowering parents to be the primary sexuality educators of their kids. (Because hello, talking about porn + masturbation can be awkward)

Screen Shot 2017-11-29 at 9.22.29 AM.png

And we are thrilled to announce something new and AMAZE-ing! Since their launch last fall, parents have repeatedly asked AMAZE: “Please tell me exactly what to say! Give me a script!” So this week, in tandem with #GivingTuesday, AMAZE is “gifting” parents with a new series on their website called Having The Talks—because it’s not just one talk, it’s a lifetime of talks. This series includes introductory videos from sex education experts, beautifully designed downloadable conversation starters and script language—covering the topics puberty, porn, relationships, bullying and masturbation—as well as related books, videos and online resources.

Get ready to embrace—and get past!—the awkward, parents! 

YES to Simplifying the Holidays

Morra Aarons-Mele

Generally speaking there’s a lot of YAY when it comes to the holidays—time off, tasty treats, fun festivities. But it’s also a time that quickly gets jammed with more stuff. More stuff to buy, more stuff on the to-do list, more stuff to stress about.

One thing we love about our friends at New Dream is that in addition to their year-round commitment to helping people create a life focused on more of what matters, their Simplify the Holidays guide offers amazing resources designed to help people escape the shopping, spending, and frenzied preparations that have become synonymous with the winter holidays.

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New Dream’s Simplify the Holidays resources include a (beautifully designed!) 30-day plan to help you take immediate action, a printable coupon book for alternative gifting (we would like a million “I will make you dinner!” coupons, please), a catalog including hundreds of fun, low- or no- cost gift ideas, and lots of other inspiration and tips. New Dream is also the brains behind SoKind, an easy-to-use online registry that will encourage your family and friends to give gifts of time, handmade goods, charitable donations, or useful items that you actually need. So maybe that’s a new direction you’d like to head this winter!

We hope these resources are helpful to you as you plan your holidays. If you want to send New Dream a high five on social you can do so via Facebook, Twitter, Instagram, Pinterest, or YouTube.

Help Us Gift Milk!

Morra Aarons-Mele


Today is School Milk Day and we have been working with a wonderful influencer team to spread the word about the Heifer School Milk Feeding Program that launched in July 2017. In a nutshell, Heifer has been working on a full-circle “cow to classroom” program to connect milk from Heifer farmers to students in Tanzania. This summer, the first phase of the program onboarded 1,742 pupils  to receive fresh milk every day this school year; the ultimate goal is to reach 9,000 pupils. So fantastic, right?

Will you help us reach that goal? Here are 2 easy ways to help!

  1. Make a donation. A gift of any size is wonderful and just $75 can provide one student with fresh milk for a school year (that's just 40 cents a day).

  2. Amplify the posts of our influencer team! Women Online is so proud to be committing to this program and will donate $1 (up to $2,000) for every retweet or Facebook share of these posts!

Aliah Davis

Amanda Magee

AnnMarie John

Bren Herrera

Carissa Godbott

Christine Koh

Cristie Ritz-King

Darcy Zalewski

Eileen Carter-Campos

Elizabeth Atalay

Jessica Turner

Kristin Novotny

Larisha Campbell

Laura O'Neill

Leah Campbell

Lori Popkewitz Alper

Nicole Etolen

Paula Kiger

Stephanie Huston

Tandra Wilkerson

Tiffany Merritt

Wendi Aarons

Whitney Cornelison

Communicating About Sex From a Dad's Perspective

Morra Aarons-Mele

Our client AMAZE recently asked a group of men to share stories about communication and sex from a dad's perspective, and we're so happy they did. Check out these fantastic posts from some dads who are breathing a sigh of relief that AMAZE was there to help.

  • As a dad-squared family, with a son and daughter, having a resource [like AMAZE] readily available to help with these discussions and other topics is essential. -Joël Lëoj  
  • "Talking to kids about the wide world of sexuality, weird as it may seem at the time, is important. It normalizes normal things and provides the information that will become the cornerstone of later decisions." YES. Thanks to Whit Honea for sharing these thoughts.
  • 3 key ways to help the transgender community generally + 6 organizations to support, via our friend Brent at @DesignerDaddy.
  • Yes to being proactive not reactive when it comes to sex ed/health conversations with kids! Thanks to Joël Lëoj for sharing his thoughts about AMAZE via this live broadcast.    
  • Dad of 4 Jason Greene (of @OneGoodDad) reframes the "running the bases" sex analogy to how to think of each of the bases as by-age landmarks for talking to kids about sex. Thanks, Jason!  
  • Thom Hofman of Daddy, Medium-Well says, "What I want to convey, when it’s time, when they’re ready, is that great sex begins with self-knowledge. It’s about trust. It’s about intimacy — physical, sure, but more importantly, emotional intimacy. I want them to know that, and I want to be able to leave no doubt that we are here to help them understand anything they might need help understanding.
  • This is where will be of tremendous assistance in the next few years." - Carter Gaddis    
  • "I’m in no rush for my daughters to become sexually active. But burying my head in the cushions of our couch is not going to stop them from falling in love and acting on the emotions that will someday be stirred inside them both. The same is true in reverse: having an open dialogue about sex, love, relationships, and the symmetry of those things, will not push them to become sexually active ahead of schedule." Thanks to Jeff Bogle of City Dads Group for sharing his story!    
  • "Amaze continues to surprise me, and I love how the videos and resources are made in a non-threatening way that will really encourage kids to explore, laugh, learn and have fun while doing it." HOORAY! We're so glad that the videos are proving helpful with your daughters Dad of Divas!    
  • It's not everyday that a presidential library serves as a catalyst for a sex ed conversation. High fives to Michael Moebes of Dadcation for embracing the teachable moments!  
  • "My sons can flip through [AMAZE] videos at their own pace, I can watch them on my own as well, and we can meet in the middle to talk deeper about any issues that come up." -Buzz Bishop of DadCAMP. YES! And did you know that you can set up custom playlists for your kids at AMAZE. Check it out here.  

Parents Talk Relationships

Morra Aarons-Mele

Following the awesomeness of our AMAZE babies and birth control blog series, we were thrilled to coordinate a group of writers to share about how they talk to their kids about healthy and unhealthy relationships. Read on to learn...

  • Why Amanda Magee isn’t letting awkwardness be an excuse for giving up on the essential conversations about sex ed and relationships
  • How Lisa Collins is handling sex ed with her 11-year-old son
  • Why Tandra Wilkerson equates AMAZE to taco Tuesday
  • How Jessica Ashley is wading into the toughest of conversations with her tween son
  • How Leah Campbell is using AMAZE to aid her communication journey with her daughter
  • 5 great tips for talking about healthy relationships with tweens and teens, via Leticia Barr
  • How Cristie Ritz-King leverages teachable moments to talk about the tough stuff

And here are a couple of great videos you should check out!

Parents Talk Babies & Birth Control

Morra Aarons-Mele

Last week we shared a series of stories from parent bloggers about educating kids about babies and birth control on the Facebook page of our client AMAZE. Take a look!

Hooray For #AMAZEPride!

Morra Aarons-Mele

We love the work our client does to help families make sex ed conversations #MoreInfoLessWeird. And this month, there’s been so much great activity in honor of Pride Month. AMAZE kicked off the month hosting Gender Identity Day on June 3 (check out this great tips recap from the Twitter chat!), and this week we coordinated an amazing group of LGBTQ bloggers to share stories:

And AMAZE also launched this great video:

Volunteering is Rewarding (Enter to Win $200 Amazon Gift Card)

Morra Aarons-Mele

Do you volunteer? Even if the answer is no, you can still enter to win a $200 Amazon gift card!

Reward Volunteers is a program run by our client Cabot Creamery Co-operative that gives back to people who give their time and energy volunteering.  We are working with them to choose people for a focus group and bring in valuable information about volunteerism.

If you'd like to participate, please fill out this three minute survey to give us your feedback on volunteerism. Your answers will help expand the Rewards Volunteers project, which, in turn, will put more good into the world.  To sweeten the deal, you’ll be entered to win a $200 Amazon gift card as a thank you for your time.

So what are you waiting for?  Take the survey and tell us why you give back in your community.  

Mom 2.0 2017

Morra Aarons-Mele

We're just getting back into the swing of things after a whirlwind time at the Mom 2.0 Summit last week. We were there on behalf of our clients GSK, for a session on meningococcal meningitis, and the CDC Injury Center representing their work creating safe, nurturing environments for kids. We were so honored to be a part of their teams at this event.

AND, we are THRILLED to share that our very own Christine Koh, along with Asha Dornfest, won Best Podcast of the Year for the Edit Your Life show.  Woo hoo!

 h/t to Mom 2.0 for the photo

h/t to Mom 2.0 for the photo

Protecting Physical Education in Our Schools

Morra Aarons-Mele

The American Heart Association’s Voices for Healthy Kids initiative aims to foster a national conversation about the need to ensure quality physical education as a part of every child’s education.

Over the last few months, we worked with a group of bloggers to spread the word about the need for expanded PE and to push for changes in the states and communities where change is most needed and where clear opportunities exist.